Why Podcasting is great for Business?Aug 08, 2022
Nothing can stop Podcasting from Growing rapidly!
Podcasting is the most convenient way in marketing and promotes your business. As this generation was tied up in electronic devices/gadgets. This is the perfect platform for business where people can listen, download, or save on computer or mobile devices anytime and anywhere!
Podcasting is the best marketing strategy for all types of business where you can share information, engage, capture clients, lead generation or even just brand awareness in a very personalized manner. This also gives a clear sense of your business brand, mission, and vision.
Voice can engage an audience MUCH BETTER than reading or words on a page can.
Every day, more and more businesses are launching podcasts as a powerful way to reach their customers. Not only is it easy and free to make a podcast, but it’s also an ongoing opportunity to connect with your audience, personalize your brand, and grow your business.
Create a top-producing referral network
Are there people in your industry that you know would be a great source for referrals, but you can’t seem to meet?
What if they were guests on your podcast? Some of the best relationships that my clients have ever started began when they invited a referral source from an adjacent industry whom they have been wanting to meet. People are much more likely to want to help you when you're genuinely trying to help them.
Develop your brand
With an estimated 90 million listeners in the U.S, your podcast has huge potential in terms of reaching new customers. On top of that, your podcast is an owned channel where you can control your brand’s message and position your business in the most strategic light.
By starting a podcast and releasing episodes on a consistent schedule, you can stay at the top of your customers’ minds and stand out from the competition, building a level of brand loyalty that deepens over time.
Podcasts are personal
Podcasting is an intimate medium. By speaking directly into the ears of your customers, you’re communicating with them in a powerful and personal way. Unlike traditional marketing channels which tend to be carefully curated, podcasts are often casual and unfiltered.
Hearing the voice of the presenter gives the audience a stronger connection than simply reading the information on a web page. If you broadcast regular podcasts, the listeners become familiar with your voice and presentation style. This familiarity keeps them coming back and keeps your company in their minds. A podcast is a more personal way to reach out to new potential customers. They get a better idea of your values and way of running the business. Your audience also has more flexibility in how they listen to the podcast. With traditional print articles or websites, users must focus more attention on the task. Podcasts allow the audience to listen while doing other things.
Even if your podcast follows a general script or outline, your voice adds a human element to your business and gives listeners an authentic feel for the personality of your brand.
A podcast provides a format for sharing your expertise in your industry. Audio files allow you to inject your enthusiasm and speaking skills to add an air of authority to the information that is often lacking in the written word. Regular podcasts with accurate information or ideas help establish you and your company as an authority in the business. Customers want a company that knows the industry, so the podcasts help build up that trust.
Your prospects are listening
Listenership increases with company size, research shows that 70-72% of owners of businesses with 100 to 500 employees are tuning in.
Reach more qualified prospects
We can say that one of most of our strengths is being “very good one-on-one with clients, and very good with education.” But you can’t do hundreds of one-on-one consultations with prospective clients every week. Instead, the podcast allows you to reach that many listeners—and more. Those who are interested in this approach can then reach out
You can’t demonstrate your credibility without sharing your expertise, and by sharing your expertise you become helpful. You become valuable to your listeners
It’s much more likely you can then develop a business relationship with someone in your audience when you’ve established your credibility.
Attract high-quality customers and clients
Marketers frequently wrestle with “churn”—clients who fail to stick around. A podcast is especially valuable in industries where churn is expensive, and where the customer lifetime value is high, prospects may not listen to your podcast every week, but if you build a following, many will come back again and again, deepening the relationship.
Fits into a busy schedule
Anyone who starts a podcast will tell you it can be a lot of work. But, in reality, as the host, the only thing you have to do is show up and talk. Depending on your time and interests, you can outsource everything from booking guests, editing, publishing, transcription, show notes, and promotion.
No need to break your marketing budget
Podcast hosting is about $20 a month, and that’s the total cost if you are doing all the editing and production yourself. Professional services that can take tasks off your to-do list can start at just $500 a month, depending on how often you publish and how much assistance you require.
Podcasting can be lucrative
Onward Nation is listened to worldwide and has generated $2 million in revenues. In his book Profitable Podcasting, Woessner attributes his success in large part to his “Trojan horse” method of selling, where he is able to get in front of industry leaders and key decision-makers by interviewing them on his show, a strategy any podcaster can emulate.
In addition to bringing in leads and sales—which can be reason enough to start one—a podcast can become a source of additional revenue through sponsorships.
You’ve attracted an audience that other companies (non-competing of course) will want to pay you … to get in front of
Above all, hosting a podcast can be work you look forward to. You get to meet and interview interesting guests, and you can connect with listeners you may not have heard from any other way.
From a creative standpoint, podcasts can work for almost every subject and industry. You could be an expert in sales and want to share tips and strategies. Maybe a marketer who wants to discuss the latest trends or even a passionate sports fan that has a dream of hosting a weekly show. In reality, no topic is ever too niche.
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